More recently, the company has been expanding its reach worldwide. It opened its first U.S. manufacturing plant in the latter half of the 1990s and has expanded its brand empire to include Mini and Rolls-Royce. BMW also continues to build motorcycles, something it has done since the 1920s.
BMW began production outside of Germany in 1994. New factories were made in South Carolina and even today the manufacturing of BMW X5 and BMW Z4 is made there. There are factories in some other places too like Oxford, Goodwood and others. After some time of assembly BMW began production in South Africa. Today BMW exports more than 50 000 3 Series vehicles yearly to Japan, USA, Africa, Australia and the Middle East.
In order to serve the market in Eastern Europe and Middle East BMW are planning to begin construction of a new plant located in Cyprus or Greece. A plant in Chennai, India already opened production in 2007.
The automaker's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its luxury vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.