The company in 1990 opened the World of Coca-Cola in Atlanta. This popular museum served the company well while retelling one of Georgia's most famous success stories to thousands of daily visitors. In 2007 the museum moved to a larger facility featuring new exhibits and artifacts, as well as a statue of John Pemberton. It is located near other attractions in downtown Atlanta, including Centennial Olympic Park, the CNN Center, and the Georgia Aquarium.
Several new varieties of Coke were introduced early in the twenty-first century. In 2004 the company launched C2, a low-carbohydrate cola, and Full Throttle, an energy drink. The following year Coca-Cola with Lime; Coca-Cola Zero, a no-calorie beverage; and a sugar-free version of Full Throttle debuted. In 2006 Black Cherry Vanilla Coke, both regular and diet; Vault and Vault Zero, energy sodas; and Coca-Cola Blak, a coffee-cola combination, entered the marketplace.
In his 2005 best-seller, A History of the World in Six Glasses, social historian Tom Standage includes Coca-Cola as one of six beverages, along with beer, wine, spirits, coffee, and tea, that have shaped different eras in world history. He singles out Coke to represent the globalization of U.S. business and industry in the twentieth century and chronicles its role as an international symbol of freedom during the cold war.