I marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an online shop campaign be traced, measured, aed. The advertirs u a variety of methods, such as pay per impression, pay per click, pay per play, and pay per a. Therefore, marketers determine which messages or s are more appealing to the audiehe results of campaigns be measured and tracked immediately becau online marketing initiatives usually require urs to cli an advertiment, to visit a website, and to perform a targeted a.
Limitations
However, from the buyer''s perspective, the inability of shoppers to touch, to smell, to taste, and “to try on” tangible goods before making an online purcha be limiting. However, there is an industry standard for e‐erce vendors to reassure ers by having liberal return policies as well as providing in‐store pick‐up rvices.
網上開店（online shop）是一種在互聯網時代背景下誕生的新銷售方式。網絡最大的優點就是互動性(iivity)強，在購物的同時，也可以上網開店出售物品。區別於網下的傳統商業模式(traditional business mode)，與大規模的網上商城(e‐store)及零星的個人物品網上拍賣相比，網上開店啟動資金(initial capital)低、投入少、交易快捷方便、經營方式(mode of business operation)靈活，可以為經營者提供不錯的利潤空間。網上開店的天然優勢迅速吸引了創業者(start‐up)的目光，越來越多的人開始上網開店出售物品，加入到“網上創業者”這一群體中。
但是，網上創業決不是簡單地上傳幾張物品照片，就可以幹等買家“上鉤”。其中也需要做大量的工作，包括前期準備(advance preparation)、貨源(source of goods)、宣傳(publicity)等，甚至是很簡單的上傳照片都有很多講究。
Key words & Sentences
關鍵詞句全知道
Open a shop on the web is t up a dummy shop to ll or bid products through I.
網上開店，就是在網上開設一個虛擬的門店銷售商品或拍賣商品。
There are two ways of online shop: rent a shop attached to a professional EC website; t up an EC website.
網上開店有兩種方式：租用電子商務門戶網站的店鋪，或是自己建設一個電子商務網站。
Do you have any friends or relatives who has run an online shop before
你有朋友或者親戚開過網店嗎？
Without clo quality examination, we may enter fraud, and the e‐shop may suddenly disappear.
不好好檢查質量可能會買到假貨，網店也沒準突然消失。
Sometimes I surf online shops to chee related information, and then go to a physical store to do the actual shopping.
有時候我會逛網店，查一下產品信息，然後到實體店裏去買。
The i has strong iivity. People ot only purcha online, but open an online shop.
互聯網具有強大的互動性。人們不僅可以在網上購物，還可以在網上開店。
The first‐pha preparations of online shop are indispensable.