Online shop is associated with veral business models:
E‐erce: a model whereby goods are sold directly to ers (B2C), business (B2B), or from er to er (C2C).
Lead‐bad websites: a strategy whereby an anization gees value by acquiring sales leads from its website. Similar to walk‐in ers iail world. The prospects are often referred to as anic leads.
Affiliate Marketing: a process where in a product or rvice developed by oy is sold by other active llers for a share of profits. The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, trag facilities, etc.); however, the vast majority of affiliate marketiionships e from e‐erce busihat offer affiliate programs.
Local Online shop: a strategy through which a small pany utilizes the I to find and to nurture relationships that be ud for real‐world advantages. Local Online shop us tools such as social media marketing, local directory listing, and targeted online sales promotions.
Advantages
Online shop is inexpensive when examining the ratio of cost to the reach of the target audience. panies reach a wide audience for a small fra of traditional advertising budgets. The nature of the medium allows ers to reard to purcha products and rvices vely. Therefore, business have the advantage of appealing to ers in a medium that bris quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost‐volume‐profit (CVP) analysis.
Online shop is associated with veral business models:
E‐erce: a model whereby goods are sold directly to ers (B2C), business (B2B), or from er to er (C2C).
Lead‐bad websites: a strategy whereby an anization gees value by acquiring sales leads from its website. Similar to walk‐in ers iail world. The prospects are often referred to as anic leads.
Affiliate Marketing: a process where in a product or rvice developed by oy is sold by other active llers for a share of profits. The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, trag facilities, etc.); however, the vast majority of affiliate marketiionships e from e‐erce busihat offer affiliate programs.
Local Online shop: a strategy through which a small pany utilizes the I to find and to nurture relationships that be ud for real‐world advantages. Local Online shop us tools such as social media marketing, local directory listing, and targeted online sales promotions.
Advantages
Online shop is inexpensive when examining the ratio of cost to the reach of the target audience. panies reach a wide audience for a small fra of traditional advertising budgets. The nature of the medium allows ers to reard to purcha products and rvices vely. Therefore, business have the advantage of appealing to ers in a medium that bris quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost‐volume‐profit (CVP) analysis.