【MainIdea】
Byanymeasure,SouthwestAirlineshasbeenthestand-outsuccessstoryoftheU.S.airlineindustry.Clearly,Southwestisdoingsomethingright.MostattemptstocopySouthwesthavefocusedsolelyonoperationalissues:flyingjustoneaircrafttypetocutdownontrainingandmaintenancecosts;usingsmaller,lesscongestedairportstoavoidscheduledisruptionscausedbyheavytraffic;andeliminatingmealserviceandseatingassignmentstoallowaircrafttobeturnedaroundmorerapidly.
Despitefollowingthesesamestrategies,however,nootherairlinehasyetbeenabletosuccessfullycloneSouthwest'ssuccess.What'smissingisSouthwest's“secretsauce”:SouthwestAirlinesusestenorganizationalrelationshipstogenerateextraordinaryperformance.
【SupportingIdeas】