Theremaybeinsufficientfundsavailable.
Themarketplacemaynotbereadyforthenewideayet.
Therightemployeestohelpmaybeinuseelsewhere.
Agoodlaunchmanagerwilladdresstheseissues,cutthroughtheproblems,delegateresponsibilitiesandgettheproductorserviceintothemarketplacewitheverythingitneedstoflourish.
■Killingfailuresearly—lettingpromisingideasthatdeservetodieactuallydieratherthankeepingthemonlifesupport.Thisisakeypartoftheinnovationprocess.Ifbadideasarekilledoffquicklyassoonasitbecomesobvioustheywon'twork,peoplestarttoseethattheselectionprocessisopen,honestandtransparent.Thatmakesthemmoreamenabletoparticipatinginthefuture.Killingoffbadideasquicklynotonlyfreesupresources,butalsoencouragespeopletothinkmoreobjectively.Overtime,theorganization'sjudgmentimprovesasitlearnswhatdoesn'twork.