Embed a Growth Engine within Your Corporate Culture(2 / 2)

·Thebusinessunitmanagers—needtobuyintotheneedforgrowthandcommunicatethistotherank-and-fileemployees.

·Growthtoolsneedtobemadewidelyavailable—sothatevery-onewhocomesupwithanideaforgrowingrevenueswillhavetheopportunitytofurtherenhanceandpolishthem.

·Thesegrowthideasneedtoberoadtested—toseewhatworksandwhatdoesn't.Setarealistictimelimit(say100days)tofocuseveryone'sattentionandbringtothesurfaceanyimplementationproblems.Rewardlavishlyanyideasthatworkasawaytoencourageotherstodothesame.Ideally,youwantanumberof100-dayprojectstobeunderwaysimultaneouslycreatingbuzzaboutgrowth.

·Buildontheshort-termwinsgeneratedbythesuccessfultrials—bystartingtomovedownthreedistincttracks:

Short-termprojects—thatwillpayoffinayearorsooner

Medium-termprojects—focusedtwotofiveyearsout

Long-termprojects—longerthanfiveyearstofruition