·Thebusinessunitmanagers—needtobuyintotheneedforgrowthandcommunicatethistotherank-and-fileemployees.
·Growthtoolsneedtobemadewidelyavailable—sothatevery-onewhocomesupwithanideaforgrowingrevenueswillhavetheopportunitytofurtherenhanceandpolishthem.
·Thesegrowthideasneedtoberoadtested—toseewhatworksandwhatdoesn't.Setarealistictimelimit(say100days)tofocuseveryone'sattentionandbringtothesurfaceanyimplementationproblems.Rewardlavishlyanyideasthatworkasawaytoencourageotherstodothesame.Ideally,youwantanumberof100-dayprojectstobeunderwaysimultaneouslycreatingbuzzaboutgrowth.
·Buildontheshort-termwinsgeneratedbythesuccessfultrials—bystartingtomovedownthreedistincttracks:
Short-termprojects—thatwillpayoffinayearorsooner
Medium-termprojects—focusedtwotofiveyearsout
Long-termprojects—longerthanfiveyearstofruition