EmbedaGrowthEnginewithinYourCorporateCulture
Whenorganizationsmakegrowththemainpriority,itbecomesthetopicofallformalandinformalconversations.Peoplethenstartacceptingpersonalresponsibilitytogenerategrowth,ratherthanleavingittosomeoneelse.Thisishelpful.
Establishinga“SocialEngine”
Inpractice,mostnewideascomeaboutwhenpeoplewithintheorganizationexchangeinformationwitheachother.Themoreoftenthishappens,themoreideasgetgenerated,andthebetterthechancesanideathatwillgeneratesubstantialrevenuegrowthwillemerge.Thisistheconceptofcreatinga“socialengine”—thatis,puttinginplaceastructurethatallowsinformationtoflowthroughouttheorganization.
■Thecharactersofgoodinformation
·Unfiltered—byintermediaries
·Timely—passedonassoonaspossible
·Senttoeveryonesimultaneously—notsequentially
·Conciseandtothepoint—soastoavoiddistortion
■Thestepsinvolvedinbuildingasocialengine
·Theseniormanagementteam—needtoacknowledgethatthecurrentwaysoftryingtogrowaren'tworkingverywell.Themanagementteamneedstocollectivelybelievethatstronggrowthisdesirableandnecessary.Theteamthenneedstotalktothepeopleandextolthevirtuesofgrowthasbeingrealistic.