[147]Parkinson,S.T.,FactorsInfluencingBuyer-SellerRelationshipsintheMarketforHigh-TechnologyProducts.JournalofBusinessResearch,1985,13(2):49-60
[148]Parkinson,S.T.,SuccessfulNewProductDevelopment:AnInternationalComparativeStudy.R&DManagement,1981,11:79-85
[149]Parkinson,S.T.,TheRoleoftheUserinSuccessfulNewProductDevelopment,R&DManagement,1982,12:123-131
[150]Pearson,A.W.andBal,AFrameworkforManagingCommunicationattheR&D/MarketingInterface.Technovation,1993,13(7):439-447
[151]Pegels,C.C.IntegratingFunctionalAreaforImprovedProductiveandQuality.InternationalJournalofOperationsandProductionManagement.1993,11(2):27-40
[152]Porter,MichaelE.CompetitiveStrategy,TheFreePress,1980.7-21
[153]Pfeffer,J.,andG.R.Salancik,TheExternalControlofOrganization:AResourceDependencePerspedtive.NY:Happer＆Raw,Publisher,1978
[154]Ring,P.S.andVandeVen,A.H.DevelopmentalProcessofCooperativeInter-organizationalRelationships,AcademyofManagementReview,1994,19:90-118
[155]Ritter,ThomasandWalter,Achim.Relationship-SpecificAntecedentsofCustomerInvolvementinNewProductDevelopment,InternationalJournalofTechnologyManagement,2003,26:482-501
[156]RobbinsStephenP.OrganizationalBehavior:Concept,ControversiesAndApplications,NewJersey:Prentice-HallInc,1996
[157]Roberts,P.W.Productinnovation,product-marketcompetitionandpersistentprofitabilityintheU.S.pharmaceuticalindustry,StrategicManagementJournal,1999,20:655-670
[158]RochfordL.andRudeliusW.NewProductDevelopmentProcess,IndustrialMarketingManagement,1997,26(10):67-84
[159]Rothwell,R.TheHugarianSAPPHO:SomeCommentsandComparison,ResearchPolicy,1974,3:30-38
[160]Rothwell,R.SuccessfulIndustrialInnovation:CriticalSuccessFactorsforThe1990’s.,R&DManagement,1992,22(3):221-239
[161]Rousseau,D.M.,S.B.Sitkin,R.S.BurtandC.Camerer.NotsoDifferentAfterAllACrossDisciplineViewofTrust,TheAcademyofManagementReview,1998,23(3):393-404