[133]Millson,MurrayR.;Wilemon,David.TheImpactofOrganizationalIntegrationandProductDevelopmentProficiencyonMarketSuccess.IndustrialMarketingManagement,2002,31(1):1-23
[134]Mohr,J.andSpekman,R.CommunicationStrategiesinMarketingChannel:ATheoreticalPerspective,JournalofMarketing,1994,60(6):34-56
[135]MohrleM.G..Empiricaltestingofacomputer-baseddialogquestionnaire－11designrulesforsuccessfulusage.Wirtschaftsinformatik.1997,39(5):461
[136]Moorman,C.,RDeshpandeandG.Zaltman,FactorsAffectingTrustinMarketResearchRelationships,JournalofMarketing,1993,57:81-101
[137]Morgan,R.M.andHunt,S.D.Thecommitment-trusttheoryofrelationshipmarketing,JournalofMarketing,1994,58:20-38.
[138]Mowday,R.T.,Poter,L.W.,&Steers,R.M.Employee-OrganizationLinkage-ThePstchologyofCommitmentAbsenteeismandTurnover,NY:AcademicPress,1982.20-56.
[139]Mowyer,D.S.,Oxley,J.E.andSilverman,B.S.Strategicalliancesandinterfirmknowledgetransfer,StrategicManagementJournal,1996,17:77-91.
[140]Mudambi,R.andSchrunder,C.P.,ProgressTowardsBuyer-SupplierPartnerships,EuropeanJournalofPurchasingandSupplyManagement,1996,2/3:119-127
[141]Nonaka,I.Theknowledgecreatingcompany,HarvardBusinessReview,1991
[142]Noordewier,T.G.,George,J.andNevin,J.R.,PerformanceOutcomesofPurchasingArrangementsinIndustrialBuyer-VenderRelationships,JournalofMarketing,1990,10:October1990
[143]Oliver,RichardL.andMacmillanJ.ResponseDeterminantsinSatisfactionJudgments.JournalofConsumerResearch,1992,14:495-507
[144]Olson,E.M.,Walker,O.C.andRuekert,R.W.,OrganizingforEffectiveNewProductDevelopment:TheModeratingRoleofProductInnovativeness,JournalofMarketing,1995,59:48-62
[145]Olson,EricM;OrvilleCWalkerJr;RuekertRobertW;BonnerJosephM.PatternsofCooperationDuringNewProductDevelopmentamongMarketing,OperationsAndR&D:ImplicationsforProjectPerformance.JournalofProductInnovationManagement.NewYork,2001,18(7):258-271
[146]PachicoD.InnovationIndicatorsintheAgriculturalSectorinLatinAmerican.ResearchEvaluation,1996,6(3):205-208