iate the comprehensive expression of emotional elements， to use emo-
tion to lead viewers to be involved in film works， to realize the visua-
l effect of film creation and to attract more people to watch domes
tic films， which are all indispensable in the modernism construction.
b. Contacting the public
Film is a kind of popular cultural product circulating in the mark-
et. If being separated from the universal request of the time on its cultural value orientation and deviating from the social common recognition on its cultural psychology， its market prospect must be glooming. The public culture is an indicator of Chinese film creation. To create film with the guidance of the public thinking can improve the intrinsic connotation of film culture and provide Chinese films’ modern construction thinking with the feasible guidance and instruction.
c. Value Embodiment
The values reflected in the films are expressed in the way of per-
sonal character and characters’ destiny. For example， in the film Eter-
nal Watch， the love between the son of rich family - Yibai Yin and the daughter of peasant - A Min is the most successful narrative mystery in this film. A successful film work must reflect its intrinsic value and connotation. Only in this way， can this film demonstrate the developi-
ng significance of Chinese film concept and provide the film creation with feasible direction of value.
d. Coexisting with entertainment
In the development road of Chinese films， commercial benefits， popular entertainments， etc. are factors we must take into account. It is indispensable to coexist the commerce with the entertainment. There are some problems in the development of Chinese traditional films. In the market of commercial films， the entertainment function must be take into account. However， the Chinese film still presents its cherish-
ed values and concepts without applying the commercial oriented principle of “entertainment comes first”. This is the problem Chinese films must improve actively and this is also the specific presentation of realizing the modern constructivism culture.
4.Conclusion
As a country with the oriental traditional ancient civilization， China’s development and construction cannot make any progress without different kinds of cultural undertakings. The film culture is the inevitable element of Chinese traditional culture. Under the backgrou-
nd of films’ commercialization， Chinese films should stick to their own style and characteristics and integrate the local culture element and the film element together to construct the contemporary film work model and shape the film cultural connotation of a unique style for the public. In the reflection of Chinese film concepts， ethnic elements， cultural elements， entertainment elements， commercial elements， etc. are the essential factors of the new film mode. To make a flexible app-
lication of this kind of element can realize the upgrading and develop-
ment of film concepts.