3.1 Alliteration and Rhyme
“Alliteration is the repetition of the same sounds一usually initial consonants of words or of stressed syllables一in any sequence of neighboring words.”(Yang, 2010:78) End rhyme is a rhyme occurring in the terminating word or syllable of one line of discourse with that of another line, as opposed to internal rhyme. Alliteration and end rhyme both have powerful musical effect and thus can help exaggerate the atmosphere. The creation of rhymes originates from the special phonetic structure of language.
3.2 Idioms
English news headlines, especially the ones about sports often use idioms to make a homey, interesting, active and vivid expression.
This news headline is to show the poor situation of sports events of biking, running and flying. In our common sense, things can not be detected when putting under radar. By using the idiom, the reporter draws a vivid image to readers of those unpopular sports events.
3.3 Pun
Webster's New World Dictionary defines pun as “the humorous use of a word, or of words, which are formed or sounded alike but have different meanings, in such a way as to play on two or more of the possible”. “A pun (also known as paronomasia) is a figure of speech which consists of a deliberate confusion of similar words or phrases for rhetorical effect, either humorous or serious.”
3.4 Metonymy
One of the most frequently used rhetoric devices in sports news is metonymy. In English sports news headlines, metonym is widely used in indicating a sport club by using the name of a city, a stadium or its nickname.
3.5 Metaphor
The metaphor is condensed and thus finds favor in English sports news headlines.This is a typical example. It is known that aspirin is a kind of painkiller; but Aspirin here stands for the goals. The Leverkusen won Juventus by 3:1 in a match of German Division One League, and the sponsor of Leverkusen is exactly the Bayer medicine company which produces aspirin. So a humorous effect is achieved.