Whats in the name？
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America， it overlooked the fact that Nova in Spanish means “It doesnt go”. Sure enough， the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesnt work. No company knows this better than Pepsi-Cola， with its “Come alive with Pepsi！” campaign. The campaign was so successful in the United States， Pepsi translated its slogan literally for its international campaign. As it turned out， the translations werent quite right. Pepsi was begging Germans to “Come out of the grave” and telling the Chinese that “ Pepsi brings your ancestors back from the grave. ”
A pictures worth a thousand words
Other times， the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa， they used the same packaging as in the US， with the smiling baby on the label. Later they learned that in African countries， the picture on the jar shows what the jar has in it， for many people there cant read.
Twist of fate
Even culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh， which is a Muslim country， this signature looked like Arabic script for the world Allah. In that country， feet are considered unclean， and Muslims felt the company was offending Gods name by having people walk on it.
59. From the text we learn that _________.
A. Chevy Nova was brought in Latin America
B. General Motors did the best market research of all companies
C. Pepsi still sold well in China owing to the translation problems
D. the “Come alive with Pepsi” campaign worked well in the US
60. What was “Gerbers problem”？
A. A translation problem. B. Cultural factor.
C. Religious factor. D. The picture on the jar.
61. For what reason were Thorn McAn shoes turned down in Bangladesh？
A. They are not designed attractively.
B. Their advertisements are not persuasive.
C. A signature looking like the word Allah was in the shoes.
D. Problem For Thorn McAn was the companys name.
62. What does the text mainly tell us？
A. Lessons form some large corporations.
B. How to make use of advertisements.
C. The importance of market research.
D. The importance of packaging.
C
What should you think about in trying to find your career？ You are probably better at some school subjects than others. These may show strengths that you can use in your work. A boy who is good at mathematics can use that in an engineering career. A girl who spells well and likes English may be good at office work. So it is important to know the subjects you do well in at school. On the other hand， you may not have any specially strong or weak subjects but your records show a general satisfactory standard. Although not all subjects can be used directly in a job， they may have indirect value. Knowledge of history is not required for most jobs but if history is one of your good subjects you will have learned to remember facts and details. This is an ability that can be useful in many jobs.
Your school may have taught you skills， such as typing or technical drawing， which you can use in your work. You may be good at metal work or cookery and look for a job where you can improve these skills.
If you have had a part-time job on Saturdays or in the summer， think what you gained from it. If nothing else， you may have learned how to get to work on time， to follow instructions and to get on with older workers. You may have learned to give correct change in a shop， for example. Just as important， you may become interested in a particular industry or career you see from the inside in a part-time job.
Facing your weak points is also part of knowing yourself. You may be all thumbs[笨拙] when you handle tools； perhaps you are a poor speller or cannot add up a column of figures. It is better to face any weakness than to pretend they do not exist. Your school record， for instance， may not be too good， yet it is an important part of your background. You should not be sorry for it but instead recognize that you will have a chance of a fresh start at work.
63. The writer thinks that _________for a student to have a part-time job is probably. A. a waste of time that could have been spent on study
B. useful for his future work
C. a good way to earn extra money
D. a good way to find out his weak points
64. According to the passage， if a students school record is not good， he _________.
A. will be a complete failure in his future work
B. may not find a suitable job
C. will regret not having worked harder at school
D. may do well in his future work
65. Which subject is supposed to have no direct value for job-hunting according to the author？
A. Mathematics. B. English.
C. Technical Drawing. D. History.
66. The whole passage is mainly on _________.
A. choosing a career according to what one is skilled in
B. acquiring knowledge by working hard at school
C. finding ones strong and weak points
D. developing ones abilities useful in school work
D
When hunger pains strike a shark， does it simply swim around aimlessly until it comes across a meal？ Scientists who have studied the diving behavior of sharks， turtles， fish， and other marine predators[食肉動物] now suggest that these animals are a bit more strategic[策略的]. They appear to follow a special type of random motion， known as a Levy walk.
Ecologists[生態學者] have long studied how animals find food， with some exploring whether simple rules could explain their hunting behavior. In 1996， one team claimed that wandering albatrosses perform Levy walks， which are characterized by a particular distribution of movement lengths that include many short-distance jumps and rare long jumps. Others then found that many animals used this search strategy， too. But last fall， scientists—including authors of the original 1996 report—reported that the original albatross data were flawed. They also cast doubt on most claims of Levy walks by animals， condemning the small data sets analyzed and a key statistical method many groups used.
The tables have turned again， however. Behavioral ecologist David Sims and his colleagues have found evidence of Levy walks from depth-sensing recorders they had fixed to 31 large marine predators. As part of the European Census of Marine Life， they analyzed the vertical motion in more than a million dives as the animals obviously hunted for food.
Using various statistical methods， they showed that during the food-hunting， most animals examined seemed to perform vertical Levy walks， with many short dives with an occasional longer dive， some hundreds of meters deep. Sims argues that his teams vast data sets and the use of diverse statistical analyses make their study “the most believable evidence for Levy-like movement.”
The study is convincing， says ecologist Frederic Bartumeus of Princeton University. He says that hes impressed with the amount of data Simss team analyzed and predicts that the study will shift the debate from whether animals perform Levy walks to when they use this strategy and why：“Its going to make biologists less suspicious about the existence of these patterns.”
67. Which of the following animals may not be studied by the ecologists？
A. Albatrosses.
B. Turtles.
C. Whales.
D. Tigers.
68. The underlined word “flawed” probably means.
A. missed
B. faulty
C. stolen