The Apple of Temptation
互動天地
Did you hear about the Chinese teenager who was so desperate to own an iPad2 that he sold one of his kidneys to pay for it？
This true story might be shocking， but is perhaps not surprising. After all， many teenagers today grow up in a society awash[充斥的，泛濫的] with technology， a world in which innovation is king. Technological advances are being marketed to them all the time and， with added peer pressure， it is hard to resist the temptation to rush out and buy the latest notebook， MP3 player or mobile phone.
The Apple generation
In influencing the IT purchasing choices of young people， it is hard to find a greater success story than that of the late Steve Jobs， a ground-breaking innovator who left in his wake a devoted young Apple generation. In the UK， his inspirational， accessible[可達到的] products， with their sleek[圓滑的]， often colourful designs， have achieved huge success. The iPad， for example， represented almost 75 percent of tablet[平板電腦] sales in the UK in 2011， and more than 3.6 million people in the country now own one.
For young Apple fans， there is always something new and exciting on offer. But the price， particularly in the UK， can be rather high. Unless they can think of an innovative way to raise the funds， most potential young customers face months of saving their pocket money. Hopefully， though， they will choose to keep their body parts intact！