“No idea exists outside a human skull-and no human skull exists without hair and a face and a voice-in face the flesh and blood attributes of a human personality.Time journalism began by being deeply interested in people,as individuals who were making history,or a small part of it,from week to week.We tried to make our readers see and hear and even smell these peoples as part of a better understanding of their ideas.”
In 1933 when Time magazine was ten years old,Henry Luce sent a memo to congratulate the writers,pointing out:
“Time is a re-write sheet.Time does get most of its news and information from the newspapers.Time is not only proud of the fact,but,in fact,the genius of Time lies in that fact...”
“It takes brains and work to master all the facts dug up by the world's 10,000 journalists and to put them together in a little magazine.”
“In devoting ourselves to putting together‘the news',we stooped to and we render to hundreds of thousands of influential Americans a service greater than that rendered by any contemporary journalist-and the hell with the Pulitzer Prize!”
“Time is even a better magazine today than it used to be...Time is heavy with information.Please don't hit me over the head if I say that at times Time gives the impression of being fat but not pregnant.”
參考文獻
Norberto Angeletti,Alberto Oliva.Magazines That Make History.University Press of Florida,2004.
http://en.wikipedia.org/wiki/National Georaphics_(magazine)
http://en.wikipedia.org/wiki/Life_(magazine)
http://en.wikipedia.org/wiki/ReadersDigest_(magazine)
http://en.wikipedia.org/wiki/Time_(magazine)
趙鴻燕、李金慧:《穿越時光之手——美國〈國家地理〉雜誌品牌戰略解析》,《傳媒》2005年第11期。
陶丹:《美國〈讀者文摘〉的創新理念》,《中國記者》2004年第9期。
展江:《從六任總編看〈時代〉周刊的演變》,《國際新聞界》2006年8月。