正文 第110章 名家講演(12)(3 / 3)

But some of the most exciting digital developments at the conference were examples of what magazines are doing on the digital front.At least,they were the most entertaining part of the AMC.That's why we featured a panel focusing on video on magazine digital platforms.We put together a rather eclectic group of publications for the discussion that included Newsweek,Time Out New York,Sports Illustrated and Ehlert Publishing,which publishes 15 power sports and boating magazines.

A few themes emerged from the panel.One is to keep the videos short-that means less than four minutes unless you're showing swimsuit models like Sport Illustrated does.Another was to try to limit the amount and length of advertising at the front of your online videos-less than 15 seconds if possible.

Newsweek is giving its reporters video cameras.And they are producing videos at very low prices:literally for just a few hundred dollars a video.Time Out explained that one of the reasons the magazine made the push to video was that readers wanted to meet the writers behind the bylines.Steve Hedlund from Ehlert Publishing said his company originally was producing content for cable TV outlets but they decided a few months ago that broadband was a better use of their assets.The company hires professional TV talent to host some of its online efforts.And Sports Illustrated is one of the few magazines that is producing video content for both the Internet and mobile platforms.Star columnist Rick Reilly is featured on both platforms.