Best Concept Cover:Time for“The End of Cowboy Diplomacy.”This provocative cover opened a national dialogue on President Bush's foreign policy.It exemplifies the power of magazine cover to impact the national agenda.
Best Fashion Cover:Departures,for the Style issue featuring this woman veiled in an ethereal floral headpiece.This September cover captures the sophistication and glamour of the fall fashion season.
Best Service Cover:Time Out New York for the Fitness issue.This cover addresses overindulgence at the holiday season followed by the ritual need to find a gym.
Best Cover Line:The Economist for Rocket Man,featuring Kim Jong-il of North Korea.The right words,married to the right image at the right time produces an instant classic.
And Cover of the Year went to The New Yorker for Flood in the Oval Office.In the aftermath of last year's Hurricane Katrina,this cover captured a White House staff flooded by rising waters in the Oval Office.
Topic 3:Brand Extensions
At the AMC,we featured a panel of editors who discussed the fascinating ways of bringing their magazines to life beyond the page.These examples demonstrated quite clearly that the brand is clearly the center of our world.
Teen Vogue reinforced its cool image by placing one of its interns on the MTV reality show“The Hills.”It helped propel newsstand sales.
Black Enterprise hosts a golf and Tennis Challenge that has become the nation's premier networking event for African-American business owners and corporate executives.It has sold-out attendance of 1200 each year and has generated thousands of sponsorship dollars.
The editor of Playboy discussed the new Playboy Club Las Vegas.He also said that Playboy's sponsorship of a NASCAR racing team led to attracting new advertising because they were able to offer the racing team's other sponsors discounted ad rates.