Private brands are products that do not carry the manufacturer's name，and carry the name of a distributor or retailer instead.Well'known names include Kenmore and Diehard (Sears).These brands are also known as "house" brands or "distributor" brands.Today，distributor brands are as well-known as national brand names.
譯文
商標的種類
你或許對若幹種類的商標非常熟悉。國家注冊商標是在全國範圍內推銷產品的製造商的商標。其中包括諸如施樂、柯達、索尼和切諾基這樣著名的商標。
冒牌商標是國家注冊商標商品的非法仿製品，如伊佐德襯衫或羅雷克手表。如果看到極高檔的商標物品被以令人難以置信的低價出售，你完全可以肯定其為冒牌貨。盜用美國商標的造假人每年為合法業務帶來200億美元的損失。
私人商標是沒有製造商標名稱，而打推銷商或零售商名稱的產品。著名的有肯莫爾和迭哈德。這些商標也以“商店”商標或“推銷商”商標而為人們所知。如今，推銷商商標與國家注冊商標一樣為人們所熟知。
3.Marketing Communication
銷售信息交流
銷售信息交流是指產品的出售者與購買者之間的信息交流，是銷售的重要方麵。其主要手段有：廣告宣傳、宣傳推銷、個人推銷、公眾關係等。
(1) How to Advertise Your Products
怎樣為你的產品做廣告
John：Look at this sample package.
Peter：It looks great.Now is the time to go to an advertising agency.I've heard that it won't cost us anything to acquire an agency because the agency gets a 15% discount on the advertising we purchase.
John：Yes，that's right，but That's only for the purchasing of advertising.If the advertising agency creates your commercials and advertisements，they charge your extra for that.
Peter：Still，I think we should see what an agency can offer us.
John：Well，let's check one out.(Two weeks later，they pay a visit to Dennis，an advertising expert.)
Peter：So That's our product line at the moment.
Dennis：What about your initial advertising budget？ It's $10，000 per month，isn't it？
Peter：Yes.
Dennis：All right，here's what I can offer yummy agency can handle all your advertising needs from the creation of a particular image for your company，design，layout，you name it1.
John：We are on a fairly tight budget.How much will all of this cost？
Dennis：When we purchase advertising for you，we get 15% agency commission.That's a discount from the media，you don’t pay anything for that.