正文 第5章 Goods and Marketing(3)(1 / 3)

Sometimes Mary helps customers to help each other.Customers call to ask about using her company's products.Mary gives them product literature.She also gives them information from her files on how products can be used.Sometimes customers want to see products being used.These customers are interested in seeing exactly what is done with the products.When this happens,Mary looks in her files.She looks to see which customers are using the products.Then she looks to see how the products are used.

She finds someone who is doing exactly what the customer who called is interested in seeing.Mary calls customers who are already using the product.She asks if the customer who wants to see how the products are used can visit these companies.Most customers cooperate.They let other customers visit to see how products are used.They help others because they know they may need help themselves someday.They know they will be able to ask for help later if they give help to others now.

Mary makes appointments for her company’s customers to visit each other’s.Mary's company is very happy to have customers compare how they use its products.The company feels that this is how customers help sell its products to other customers.

注釋:

1.stay sold 賣掉

2.keep file 保存,存檔

3.product literature 產品介紹,產品說明書

譯文

怎樣服務顧客

瑪麗喜歡她的工作——為顧客服務。她幫助顧客使用公司的產品。當人問起瑪麗幹哪行時,她說,“賣產品的推銷員,我的工作是要確保產品能賣掉。”

瑪麗從史蒂夫、約翰、海倫和其他銷售員手中得到售貨訂單複印件,然後就與這些銷售人員談論顧客,瑪麗的部分職責是了解顧客是怎樣使用公司產品的。她告訴顧客:“我做信息工作,給你們提供所需了解的產品及其使用方法的信息。”

瑪麗把有關產品和顧客的信息存入檔案。檔案是分類文件,使用起來對於查閱所需文件或記錄十分便利。瑪麗的檔案中存有打印的公司產品的表格。這些打印的表格稱為產品簡介(說明書)。產品簡介列出公司產品種類,也說明各種產品的性能。其目的是要向使用者展示,這些產品會給他們帶來好處。

“顧客不是購買產品,”瑪麗說,“他們是要購買效果。”她解釋說她的工作就是幫助顧客了解產品效果。效果是顧客購買的商品發揮的作用,他們購買產品就是為了這個作用。

瑪麗持有公司所有顧客的名單。當她收到訂單複印件時,首先核對是否有新顧客。瑪麗也核對老顧客是否在購買他們從前未買過的產品。當公司銷售了一件新推出的產品時,瑪麗要核對訂單,看看哪些顧客在購買。