[40]Nicosia,F.M.Consumer decision process [M].Marketing and AdvertisingImplication,Prentice‐Hall Inc.,1968:29.
[41]PAGA AN,J.A.,Sethi,S.I. & Soydermir,G.E.The impact of promotion/advertising expenditures on citrus sales [J].Applied EconomicsLetters,2001(8):659 - 663.
[42]Petty,R.E. & Cacioppo,J.T.Central and peripheral routes to persuasion:application to advertising [J].In Larry P. & Arch W.(Eds.),Advertisingand Consumer Psychology,Lexington,MA: Lexington Books,1983:3 - 23.
[43]Powers,N.J.A study of demand response to grocery advertising of freshCalifornia - Arizon Navel oranges [J].Agribusiness,1989(9):423.
[44]Ray,M.K.Marketing communication and the hierarchy‐of‐effects [J].In Clarke P.(Eds.),New Models for Mass Communication Research,CA:Sage,1973:147 - 176.
[45]Ray,M.L.Communication and the hierarchy of effects [J].In NewModel for Mass Communication Research,BA:Sage,1973:147 - 175.
[46]Reynolds,F.D. & Darden,W.R.Construing life style and psychographics[M].Chicago:AMA,1974:32.
[47]Richards,T.J.A discrete/continuous model of fruit promotion,advertising,and response segmentation [J].Agribusiness,2000 (1):179.
[48]Richards,T.J.Dynamic model of fresh fruit promotion: a householdproduction approach [J].American Journal of Agricultural Economics,1999,81(2):195 - 211.
[49]Richards,T.J.The impact of promotion and advertising:a latent classapproach [J].Journal of Agricultural and Applied Economics,2000,32(3):441 - 457.
[50]Richards,T.J.,Gao,X.M. & Patterson,P.M.Advertising and retailpromotion of Washington apples:a structural latent variable approach topromotion evaluation [EB/OL].
[51]Robertson,S.T.,Zielinski,J. & Scott,W.J.Consumer behavior [D].Illinois:Scott,Foresman and Company,1985:279.
[52]Schoell,W.F. & Guiltinan,P.J.Marketing essentials [D].Dordrecht:Kluwer Academic Publish Press,1993:173.
[53]Schultz,R.L. & Wittink,D.R.The measurement of industry advertisingeffects [J].Journal of Marketing Research,1976(13):71.