《傳媒的運營時代》內容簡介《傳媒的運營時代》內容簡介(英文)
MediaOperationEra–from“MediaOperation”to“RunningMedia”
Massmediaarenotonlytherecorderofhistory,butalsothecreatorofhistory.Inthisinformationexplosionera,massmediaplayaveryimportantrole.Throughrapiddevelopmentoveradozenofyears,Chinesemassmediahavechangedhistoricallyfrommediaoperationtorunningmedia.AstheleaderoftheonlynewspapergroupinTianjin,ZhangJianxinghasledhisteamtoturnthenewspaperofficewithheavylossestoamediaaircraftcarrierhavingtennewspapers,twoperiodicalsandonenetworkinthepastfiveyears.Thepathofrapiddevelopmentandgrowthofthisnewspapergivessomeenlightenmenttotoday’smassmedia.Thisbookisinfactahandbookofactualcombatforthosewholackbooksofoperationaltheory.Thisbookmostlyincludesthespeechesoftheauthorinrecentyears.Theyaretotallyplainandstraightspeechesandimpromptus,givenasthingsandtemperamentcameout.Therefore,theyhavethenatureofthinking,discussion,enlightenment,andraretruthfulness.Thewordsarefullofintenseemotionandvitality,sincereloveforthenewsundertakings,andinpersistentpursuitofnewsreforms.