Arewesegmentingthemarketfinelyenoughtobeabletoidentifynewopportunitiesformoresales?
Doourpricingpoliciesreflectthevalueweprovideandallowustosegmentthemarketeffectively?
Doourbranding,advertisingandpromotionsenhancethecustomer'sviewofourproductsandservices?
·Customerservicepeople
Doweprovideon-timepre-purchaseservices?
Doweprovidebetterpost-purchaseservicethanourcompetitors?
Whatkindofexperiencesareweprovidingtocustomers?
·Manufacturingdepartments
Doourproductionprocessesgiveusacompetitiveedge?
Howgoodareweatmakingcustomerdeliveriesontime?
Whatarewedoingtoimproveourperformanceinthisareainthefuture?
Ascanbeseen,generatingsinglesanddoublesdoesn'tinvolvevastresearchanddevelopmentprojectsorspecialistskills.Managersandemployeesatalllevelsoftheorganizationcanbedoingthingsthatwillgrowrevenuesincrementally.Thesechangeswillbuildmomentum.Themoresinglesanddoublesthereare,thegreaterthechancesarethatyourorganizationwillbeabletooutgrowitscompetitors.