【MainIdea】
Whilebreakthroughtechnologiesandnewbusinessmodelsgetallthegoodpress,manytimesthecombinedeffectofanumberofsmallergrowthinitiativescanbefargreater.Inotherwords,abusinesscangrowrevenuessubstantiallynotbydoingsomethingdramaticallydifferentbutbystringingtogetheraseriesofsmallday-to-daywinsandadaptationstochangesinthemarketplace.Thekeytomakingthesesmallchangeshappenistoengageeveryoneintheorganizationinthequestratherthanjusttheseniormanagement.Orputanotherway,everyoneshouldbeengagedinthegrowthagendaofthebusiness.
【SupportingIdeas】