For marketing, Chinese think tanks shall learn from the successful practicesof western think tanks to establish a complete and multi-level message transmis-sion mechanism to optimize the influence of the research findings of think tanks.
Think tanks shall not only be the brain of the government, but also, to some ex-tent, they are responsible for leading the social ideas and cultivating the public"s a-bility of political participation.
At present, most of China"s think tanks are quite weak in expending theirpublic influence. On the one hand, leaders of the think tank have not yet recognized the importance of influencing the public opinion. On the other hand, theyare lack of experience in communicating with professionals of the media. Besides,the marketing of think tank shall not only focus on the domestic area, but also thewhole world. Moreover, the significance and value of international transmission ofthe Internet shall be fully recognized.
The so-called awareness of responsibility refers to the social responsibilityawareness of experts and scholars working on the think tank research. From theperspective of a country"s benefits and the people"s livelihood, they should thinkindependently and speak frankly. The awareness of globalization means that theleaders of think tanks shall consider the development strategy of the think tankfrom a global perspective and strengthen the exchange and cooperation with foreign think tanks. Awareness of brand refers to a clear and definite mission andgoal of Chinese think tanks. Concentrated on such goals, we should try to build aholistic image and influence, promoting the transmission of brand globally.
Think tank is the origin of a country"s innovative ideas as well as an impor-tant representative of a country"s soft power. Along with the rising of a superpower, the developing of its think tanks is becoming more and more urgent. IfChinese think tanks want to achieve global influence, there are still long way togo. Fortunately, we are already on the way right now.