第47章 記(5)(1 / 3)

Of these three channels, Internet is showing its advantages in quick speed, interactivity and global perspective and is becoming the favorite among all transmissionchannels, as well as one of the important chains in the global strategy of "American think taiik". Through the network, all network users could learn the analyseson foreign policies by the American think tanks, which would gradually establishthe soft power of the States. During the information transmission of Americanthink tanks, paper media, electronic media and internet have their own specific fea-tures-while all of them bear the responsibilities of setting up schedules, guidingthe public opinions. The effects of paper media on public opinions are long. Elec-tronic media would pay much attention to enlarging and directing the formation ofpublic opinions, and the Internet stresses interactivity and the transmission of information globally.

Practical Approaches to Improve the Influences of ChineseThink TanksCurrently, Chinese think tank is at equal stage with US in terms of quantity,yet lagged far behind on innovation competence. Comparing with the Americanthink tanks" international speaking right with powerful influence on public opinions, Chinese think tanks are still weak. Searctiing for the reason behind it, wehave to do our homework in three-layers-market environment, product qualityand marketing. At the same time, the awareness of responsibility, globalizationand brand are also indispensable.

Regarding market environment, Chinese government should create a favora-ble market environment for the development of its think tanks and graduallychange the situations where the government think tanks monopoly the capital, information and the channels. At the same time, non-government think tanksshould have the chance to develop further so that a comparatively free competitionmarket of thought could be formed. Firstly, the political decision making processshall be transparent and a non-government consultation system shall be formed tocreate a much broader space for the existing and development of think tank. Sec-ondly, the government should provide legal,policy and capital support for the de-velopment of think tanks, encourage the development of Chinese Foundation andthe donation by enterprises and individuals on policy research. Thirdly, the gov-ernment should cultivate the political awareness and political competence of thegeneral public by all ways and channels, in order to improve the recognitions ofthe public on think tanks and lead the public to learn to tolerate different ideas.