1.Ask for more choices； in network era people are accustomed to buttons and various paths online and they can acquire any products they want through a variety of information channels on the internet.
2.Ask for tailored products； internet makes it much easier to have one for one service. Through internet， people could input the characteristics of the products they want and search on line.
3.Want to change their mind at any time； whenever they want to change their decision， they could just press the mouse and the internet will correct the mistake and output what you really want.
4.Technology will not let them dazzle.The value products provide them and the feelings products convey become extremely important. Nowadays， product design is not only to meet needs of people’s basic life. Product design in network era has to consider not only people’s physiological needs， but also their spiritual needs.
3.Way to realize the affinity of product design
The realization of affinity of product design in network era depends on the possibilities provided by the internet technology. Network technology could include other technologies such as computing， telecommunications， entertainment， publishing and so on. It could spread the digitized text， audio， images and videos effectively and absorb other information formats quickly.
The unique curiosity， strong assertion， diverse selection and other special features network era possesses reflect that，on the basis of pursuing best functions， people emphasize their feelings and spaces the design gives them. Affinity brings people endless imaginary space and things that are easy to feel.